If you are selling something, you need to have a sales strategy, regardless of the complexity of the product! The need for a sales strategy applies regardless of whether you are launching a new product into an existing or new market.
One can use the analogy of traveling to a city in a country you have never visited before. Surely you would have spent some time researching flights to get there, interesting places to visit, value for money accommodation, amazing places to eat at, internal travel options (busses, Uber, rental cars, trains, walking), cultural nuances, budgeting, safety, dress codes, maybe learning a few greetings, how to conduct yourself, and more!
A sales strategy is no different, as it also requires some research, exploration, unearthing opportunities, budgeting, keeping an eye on spending, avoiding danger, and most importantly equipping yourself with all the necessary resources and tools to be successful in selling your product to a target audience.
Let Macadamy assist you, or your sales and business development teams with developing a practical, common sense sales strategy that will deliver results.
Email us on info@developmorebusiness.com or visit our contact us page to book a Discovery Call.
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