The sales cycle and process, the psychology of selling, product knowledge, product benefits and features, appropriate pricing, key decision makers, gatekeepers, competitors, handling and overcoming objections, complaint management, letting customers vent, time management, database development, account management, customer call cycles, negotiation, managing information, closing deals with a ‘win-win’ outcome, selling for tomorrow, building trust, adding value, listening skills, knowing when to speak, assertiveness, reading the mood, and more.