Sales & Business Development Training
International Business Development
Your domestic market will always have limited growth opportunities for certain products and services in what is also a highly competitive environment.
Doing international business can be daunting at first, but it provides a much larger market for clients to operate in, which naturally leads to better revenue and far greater growth opportunities. Why limit yourself to just the domestic market if you are able to export your product as well?
Although New Zealand has a great reputation globally for manufacturing quality products, we are often not price-competitive due to higher wages being paid here than in the markets we export to, and, of course, the distance to market, as we are very far away! Potential exporters need to be mindful of where they want to operate, how they need to price their product, how to comply with any registration requirements, how to market their products, whom to use as a distributor or agent, which shipping line to use for sea freight, or which airline to use for air freight, what HS code to use for their products, competitive pricing and incoterms, how they will get paid (payment terms), conducting market visits, and offering after-sales service (if required). Selling into export markets requires a lot of homework beforehand, and a number of exporters have burnt their fingers badly by making mistakes or poor choices in all the above areas. Macadamy will guide exporters through the process to streamline exactly what needs to be focused on before embarking on any exporting.
Before exporting anything, it’s critical to understand what is required in the market you’re exporting to, as well as locally within NZ. International business development requires managers, BDMs, and staff to constantly scope for business opportunities and to have an in-depth knowledge of exactly what is required to export their product into specific markets. Macadamy will teach clients where to start with an export opportunity and provide them with a comprehensive overview of all the requirements, exactly what to do and how to execute, and what pitfalls to avoid along the way.
Watch This Video Where I Discuss The Key Things You Must Consider When Taking Your Product Global
I have decades of hands-on international business development experience across more than 70 countries globally, spanning Australasia, all of Asia, Europe, the Indian subcontinent, Africa, North America, and South America! This vast experience has equipped me with the ability to understand various cultures and nuances, how to scope for and develop export opportunities, what pitfalls to avoid, and how to negotiate the best pricing outcomes for exports. I have also lived and worked in the USA, Australia, South Africa, and New Zealand, so my training and consultancy services are based on what actually works in the export markets, not on theoretical mumbo jumbo! There is always some theory involved in all training, but our training and consultancy are predominantly focused on practical, useful information that has been gathered over many decades of working at the coalface of international business development.
How Macadamy Can Help Your Business With International Business Development Training
Half-Day Workshop
An overview of the international business development process and landscape, what to expect, what homework to do beforehand, overcoming obstacles, avoiding pitfalls, making calculated decisions, and making things happen. The session is interactive and can be tailored specifically to a client’s needs as well.
1-Day Training
A more detailed overview of the international business development process, where to start, what homework to do before embarking on it, what to expect in different markets, how to engage appropriately with different cultures, overcoming obstacles, avoiding pitfalls, locating key decision-makers, building trust, communication tips, how to gain commitment, and how to make things happen. The training is interactive, with breakout group sessions.
2-Day Training
Similar to the 1-day training, but delving deeper into areas such as market research, effective SWOT analysis, setting up distribution networks, effective pricing models, incoterms, trading currency, trading terms, and how to maximise market visits. The training is interactive, with breakout group sessions.
3-4 Day Training
Comprehensive training on a few key areas of the international business development process, including marketing, after-sales service (if required), supply chain and warehousing, competitive pricing and agent commissions, distribution agreements, and business updates and reviews.
5-Day Training
A comprehensive and detailed analysis of all the facets involved in international business development, along with practical training to apply and demonstrate what has been learned. We will also cover the importance of business negotiation, sales strategy, effective record-keeping, and business scoping continuity. The training is interactive, with regular breakout sessions that focus on every facet of the international business development process.
Consulting & Mentoring
This can cover any facet of the business development process and is generally one-on-one.
The training and consultancy can be conducted at the client’s premises, online, or at a neutral venue of your choice.