Sales & Business Development Training
Sales Strategy Development &
Training
If you build a house, you need a solid foundation, good quality building materials, and a plan, and a sales strategy is no different! If you don’t have a sound sales strategy, you are setting yourself up for failure.
The most common challenges when formulating a workable sales strategy are a lack of market knowledge, not fully understanding all the potential pitfalls, underestimating how competitive business is nowadays, and being too nonchalant about the need to constantly seek out new opportunities.
This type of module would likely be broken into two parts and focus on sales strategy and development for senior management and heads of sales, as well as the sales team, who would be encouraged to develop their own strategy. Developing a sales strategy gets everyone focused on exactly what is required to be successful in selling a product. Everyone should participate in developing a sales strategy, not just senior management. It’s a step-by-step process outlining the opportunities, along with the tactics necessary to achieve the target milestones set for success.
I have over 30 years of experience in sales and business development. This vast experience has equipped me with the ability to understand various cultures and nuances, scoping markets and opportunities, product types, competitors, business models, pricing strategies, samples, approval processes, continuity of supply, distribution models, business performance reviews, contracts, exclusivity, databases, information gathering, key decision makers, gatekeepers, developing strategies, timeframes, resourcefulness and adding value, payment terms, terms of trade, product features and benefits, and more.
How Macadamy Can Help Your Business With Business Development Training
Half-Day Workshop
Provides an overview of the Sales Strategy, its importance in business to achieve success in a market, and how to go about developing one.
1-Day Training
This is a more detailed overview of a sales strategy and how to formulate one. It covers the key areas of market knowledge, building a sales strategy, tactics that work, the SWOT analysis, competitors, workable pricing and discounting, choosing an agent/distributor, volume incentives, flexibility, and growth. Quiz and breakout sessions to consolidate information learnt.
2-Day Training
Similar to the 1-day training, but more detailed in all the key areas mentioned, and developing a draft sales strategy. Quiz and breakaway sessions to consolidate information learnt, as well as presenting the draft sales strategy.
3-Day Training
Similar to the 2-day training, but more areas of focus are added, and these are explored in greater depth. There are quizzes and breakout sessions to consolidate the skills and knowledge learned.
4-Day Training
Similar to the 3-day training, but all the key areas of focus are covered, along with additional instruction in business negotiation, cultural nuances, and sales strategy. If time permits, there will also be a practical demonstration of how a meeting with a new potential customer should be conducted. Quizzes and breakout sessions are included to consolidate everything learned.
Consulting & Mentoring
Generally a one-on-one service to cover off anything to do with the development of a workable sales strategy.
All training and consulting can be conducted at a client’s premises, online, or at a neutral venue of your choice.